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  • Sparring : Strategy, Tactics, Technique
    Sparring : Strategy, Tactics, Technique


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  • Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
    Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement

    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

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  • Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
    Influencer Marketing Strategy : How Influencers Can Help Grow Your Business

    Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

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  • The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns
    The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns

    The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders

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  • What is the technique for updating content on the website?

    The technique for updating content on a website typically involves accessing the content management system (CMS) or website platform, logging in with the appropriate credentials, and navigating to the section where the content needs to be updated. Once there, the user can edit the existing content, add new content, or delete outdated information. After making the necessary changes, the user can then save and publish the updated content to make it live on the website. It's important to follow any guidelines or best practices for content updates to ensure consistency and quality across the website.

  • Which click technique?

    The "which click technique" refers to the method of clicking a computer mouse or trackpad. There are several different techniques for clicking, including single-click, double-click, and right-click. The appropriate technique to use depends on the specific action you want to perform. For example, a single-click is typically used to select an item, while a double-click is often used to open a file or launch a program. Right-clicking brings up a context menu with additional options. It's important to use the correct click technique to effectively navigate and interact with a computer interface.

  • It's not about the size, but about the technique. What technique?

    The technique being referred to is likely the skill and precision with which a task is performed. This could apply to various activities such as cooking, sports, or even problem-solving. The statement suggests that focusing on mastering the technique or method of doing something is more important than simply relying on size or strength. It emphasizes the value of expertise and finesse in achieving success.

  • What is another technique?

    Another technique that can be used is visualization. Visualization involves creating mental images of a desired outcome or goal. By vividly imagining yourself achieving success, you can increase motivation and focus on taking the necessary steps to reach your objectives. This technique is often used in sports psychology and has been shown to be effective in enhancing performance and reducing anxiety.

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • eMarketing : Digital Marketing Strategy
    eMarketing : Digital Marketing Strategy

    eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.

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  • The Digital Marketing Handbook : Deliver Powerful Digital Campaigns
    The Digital Marketing Handbook : Deliver Powerful Digital Campaigns

    Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk.Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan.Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource.Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice.This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

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  • What is graphic technique?

    Graphic technique refers to the methods and processes used to create visual art and design. This can include drawing, painting, printmaking, digital illustration, and other forms of visual communication. Graphic techniques can involve the use of various tools and materials, such as pencils, pens, brushes, and digital software, to create images and designs that convey a specific message or aesthetic. These techniques are often used in fields such as advertising, publishing, and web design to create visually engaging and impactful content.

  • What is keyboard technique?

    Keyboard technique refers to the physical skills and coordination required to play a keyboard instrument, such as a piano or organ. This includes proper hand and finger placement, posture, and movement, as well as the ability to play with speed, accuracy, and expression. Developing good keyboard technique is essential for playing with ease and fluency, and it allows the musician to convey their musical ideas effectively. It involves a combination of physical dexterity, muscle memory, and understanding of musical principles.

  • What is an example of the technique of underscoring mood and leitmotif technique?

    An example of the technique of underscoring mood and leitmotif technique can be found in the film "Jaws" directed by Steven Spielberg. In the movie, the iconic theme composed by John Williams is used to underscore the mood of impending danger and fear whenever the shark is near. This leitmotif is repeated throughout the film, creating a strong association between the music and the presence of the shark, effectively enhancing the tension and suspense in the movie.

  • What is reading technique 2?

    Reading technique 2 is skimming. Skimming involves quickly glancing over a text to get a general idea of the content without reading every word. This technique is useful when you need to quickly understand the main points of a text or when you are looking for specific information. Skimming can help you save time and prioritize what to read more thoroughly.

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