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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Luxury Fashion Marketing and Branding : A Strategic Approach
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands.Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management.Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management.Online resources include an instructor’s manual, lecture slides and a test bank.
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eMarketing : Digital Marketing Strategy
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Why luxury?
Luxury is often associated with high quality, exclusivity, and prestige. People are drawn to luxury goods and experiences because they can signify success, status, and sophistication. The allure of luxury items lies in their superior craftsmanship, attention to detail, and the feeling of indulgence they provide. For many, indulging in luxury can be a way to reward oneself, showcase personal style, or simply enjoy the finer things in life.
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Which luxury SUV?
The best luxury SUV for you will depend on your specific needs and preferences. If you prioritize a smooth and comfortable ride, the Mercedes-Benz GLE or the BMW X5 may be good options. If you value off-road capability and ruggedness, the Range Rover or the Lexus LX could be better choices. For a combination of performance and luxury, the Porsche Cayenne or the Audi Q7 might be more suitable. It's important to test drive and compare different models to find the luxury SUV that best fits your lifestyle and driving habits.
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Where does luxury begin?
Luxury begins with the feeling of exclusivity and indulgence. It is often associated with high-quality materials, craftsmanship, and attention to detail. Luxury can also be defined by the experience it provides, whether it be through exceptional service, unique design, or a sense of prestige. Ultimately, luxury is subjective and can vary depending on individual preferences and values.
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Is love a luxury?
Love is not a luxury, but a fundamental human need. It is essential for emotional well-being and plays a crucial role in forming healthy relationships and connections with others. While some may associate love with material possessions or extravagant gestures, true love is about genuine care, support, and understanding, which are essential for a fulfilling and meaningful life. Therefore, love should be considered a necessity rather than a luxury.
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This updated and revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets.It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now updated with coverage of the luxification of society, the impact of artificial intelligence on the sector as well as other technologies such as the metaverse, the idea of exemplar luxury, and the relevance of luxury brands outside of the luxury market, this book has truly cemented its position as the authority on luxury strategy.
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The Digital Marketing Handbook : Deliver Powerful Digital Campaigns
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk.Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan.Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource.Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice.This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
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Do women like luxury?
Women, like anyone else, have diverse preferences and tastes. Some women may enjoy luxury items and experiences, while others may not prioritize them. It's important to recognize that individual preferences and interests vary widely, and it's not accurate to make generalizations about what all women like. It's best to approach each person as an individual and not make assumptions based on gender.
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What are luxury brands?
Luxury brands are high-end, prestigious, and exclusive companies that offer products and services of superior quality and craftsmanship. These brands often have a long history of tradition and heritage, and they are known for their attention to detail, exceptional customer service, and high price points. Luxury brands are associated with status, wealth, and a certain lifestyle, and they often cater to a niche market of affluent consumers who are willing to pay a premium for the brand's reputation and perceived value.
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What are luxury items?
Luxury items are products or services that are considered to be of high quality, exclusive, and often expensive. These items are often associated with prestige, status, and indulgence. Luxury items can include designer clothing and accessories, high-end cars, luxury watches, fine jewelry, upscale travel experiences, and premium beauty products. They are often sought after for their superior craftsmanship, unique design, and the sense of luxury and exclusivity they provide.
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Why a luxury bag?
A luxury bag is often chosen for its high-quality materials, expert craftsmanship, and timeless design. It is seen as an investment piece that can elevate any outfit and make a statement. Additionally, luxury bags are often associated with status and prestige, making them a desirable accessory for many individuals. The attention to detail and exclusivity of luxury bags also adds to their appeal, making them a coveted item for fashion enthusiasts.
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