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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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The Marketing of Academic, National and Public Libraries Worldwide : Marketing, Branding, Community Engagement
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar.Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. This book contains 45 interviews with academic, national and public librarians from 19 different countries and territories.So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities.What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library.These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research.The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions.Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change.This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding).Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.
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Shakespeare and Social Engagement
Shakespeare’s roots in applied and participatory performance practices have been recently explored within a wide variety of educational, theatrical and community settings.Shakespeare and Social Engagement explores these settings, as well as audiences who have largely been excluded from existing accounts of Shakespeare’s performance history.The contributions in this collected volume explore the complicated and vibrant encounters between a canonical cultural force and work that frequently characterizes itself as inclusive and egalitarian.
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Internship or social engagement?
Choosing between an internship and social engagement depends on your goals and priorities. If you are looking to gain professional experience and build your resume, an internship may be the better option. However, if you are passionate about making a difference in your community and want to contribute to social causes, then social engagement could be more fulfilling. Ultimately, it's important to consider what will benefit you the most in the long run and align with your values and interests.
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What is social engagement?
Social engagement refers to the interaction and participation of individuals within a community or society. It involves actively connecting with others, contributing to the well-being of the community, and being involved in social activities and causes. Social engagement can take many forms, such as volunteering, participating in community events, and advocating for social issues. It is an important aspect of building strong and supportive communities and fostering a sense of belonging and connection among individuals.
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Can social engagement be rewarded?
Yes, social engagement can be rewarded in various ways. For example, individuals can receive recognition and praise from their peers or community for their active participation and contributions. Additionally, some organizations or platforms may offer incentives or rewards for engaging in social activities, such as discounts, perks, or exclusive access to events. Ultimately, the act of engaging socially can lead to personal fulfillment, a sense of belonging, and the opportunity to build meaningful connections, which can be considered valuable rewards in themselves.
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What counts as social engagement?
Social engagement refers to any interaction or communication with others, both online and offline, that involves sharing ideas, opinions, or experiences. This can include activities such as participating in conversations, attending events, volunteering, or collaborating on projects. Social engagement is about building connections, fostering relationships, and contributing to the community in meaningful ways. It can take many forms and is essential for promoting a sense of belonging, support, and mutual understanding among individuals.
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Public Relations and Online Engagement : Audiences, Fandom and Influencers
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ.This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks.The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment.Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties.A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.
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Influencer Marketing : Building Brand Communities and Engagement
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms.Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience.Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework.With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations.With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets. The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance.Explore how to navigate buyer behaviour, social selling, Ad campaigns, PR campaigns, big data, marketing automation, AI, Virtual Reality and more with this comprehensive textbook. Learn through current, real-world examples from global companies such as Tesla and TikTok and explore what it takes to build a truly integrated, successful marketing communications plan.Incorporating branding, customer journeys, customer insights and more, Marketing Communications also provides in-depth content on the legal requirements you need to develop your strategy including GDPR and AI rules and regulations.This edition is packed with intriguing examples from Ed Sheeran to Ariana Grande, from FIFA to KFC, from Guinness to Google and Airbnb to Amazon. This edition looks in depth at ongoing impact of AI in all aspects of marketing communications ensuring that you have the tools necessary to reach today's time-poor customers while utilizing the latest technologies. Marketing Communications will give readers the confidence to work in an environment of constant technological transformation to create fully integrated strategies and successful campaigns.
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Employee Engagement in Corporate Social Responsibility
This book offers a remarkable collection of chapters, written by the leading scholars in CSR and employee engagement.Using the existing literature, new empirical studies, case studies and thought-provoking insights, this collection of authors discuss why and how to engage employees in CSR and through CSR. Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives with three major parts of the book: the antecedents that lead to employee engagement in CSR; the processes and opportunities to involve employees; and the impact of the above on employees, the company, non-profit organisations and society.This book contributes to both research and managerial practice by presenting cutting edge knowledge from leading CSR scholars and practitioners.
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What was Michael Jackson's social engagement?
Michael Jackson was known for his extensive social engagement, particularly through his philanthropic efforts. He supported numerous charitable organizations and causes, including those related to children's rights, HIV/AIDS research, and disaster relief. Jackson also used his platform to raise awareness about social issues such as racial equality and environmental conservation. His humanitarian work and advocacy efforts left a lasting impact on society and inspired many to get involved in making a positive difference in the world.
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Is social engagement useful for studying?
Yes, social engagement can be useful for studying as it allows students to discuss and exchange ideas with their peers, which can help deepen their understanding of the material. Group study sessions can also provide motivation and accountability, as students can support and encourage each other to stay focused and on track. Additionally, social engagement can help students develop important communication and collaboration skills that are valuable in academic and professional settings. However, it's important to strike a balance and ensure that social engagement doesn't become a distraction from actual studying.
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Why is social engagement so important nowadays?
Social engagement is crucial nowadays because it helps individuals connect with others, build relationships, and foster a sense of belonging in an increasingly digital world. It provides opportunities for collaboration, support, and shared experiences, which are essential for mental and emotional well-being. Additionally, social engagement can lead to personal growth, increased empathy, and a deeper understanding of diverse perspectives, contributing to a more inclusive and connected society.
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Does paid tutoring count as social engagement?
Paid tutoring can be considered a form of social engagement as it involves interaction between the tutor and the student. Both parties are actively engaging with each other to facilitate learning and knowledge transfer. While the primary focus is on academic improvement, paid tutoring can also provide opportunities for building relationships, developing communication skills, and fostering a sense of community. Overall, paid tutoring can contribute to social engagement by creating a supportive and interactive learning environment.
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