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  • The Marketing of Academic, National and Public Libraries Worldwide : Marketing, Branding, Community Engagement
    The Marketing of Academic, National and Public Libraries Worldwide : Marketing, Branding, Community Engagement

    The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar.Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. This book contains 45 interviews with academic, national and public librarians from 19 different countries and territories.So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities.What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library.These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies

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  • Creative Instigation : The Art & Strategy of Authentic Community Engagement
    Creative Instigation : The Art & Strategy of Authentic Community Engagement

    Exploring creative responses to community challengesCreative Instigation is a collection of in-depth case stories focused on effective and innovative community engagement and policymaking in diverse cities across the western U.S.Each story reflects the history and uniqueness of the community, organization, or institution—providing grit to the importance of context to understand the why and the how of this work.It includes the successes and challenges, and the efforts needed to do this work well.Unlike “typical engagement,” where meetings are announced via limited venues with limited information, Creative Instigation describes engagement that is authentic, outreach that is expansive, and research that uncovers the soul of a community.No two approaches are alike. This book is for those most likely to be responsible for community engagement work—city staff and elected leadership, community developers and nonprofit workers, architecture and planning students, scholars, and community activists, as well as people who care about their own community and the future of their city.The in-depth stories of multi-year efforts by organizations, institutions, and communities, working differently, and at times at cross purposes describe the unique, transdisciplinary skills required to bring these sectors together to solve shared problems.

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  • The Multilevel Community Engagement Model : School, Community, Workplace Engagement and Service-Learning
    The Multilevel Community Engagement Model : School, Community, Workplace Engagement and Service-Learning

    In a culturally diverse and complex world, there is a need for a framework to help foster school, community, and workplace engagement for addressing immediate needs and issues that individuals, families, groups, and organizations experience across these different but interrelated domains of life.Introducing the Multilevel Community Engagement Model (MCEM), Muhammad Hassan Raza provides a comprehensive, inclusive, and culturally appropriate framework to systematically develop, implement, and evaluate programs in societies around the world. Helping to address important and immediate contemporary societal needs and issues and achieve positive and sustainable outcomes, The Multilevel Community Engagement Model provides an inclusive, engaged, and systematic framework to develop, implement, and evaluate programs covering various topics and issues, such as family and child development, intimate partner violence, women’s empowerment, child abuse and neglect, diversity issues in education, Intimate relationships, family life education, mental health, mass violence, business, organizational psychology, STEM, health and social services, and workplace communication.The MCEM framework offers step-by step practical guidance and real-life cases and examples across cultures and contexts to foster engagement of all relevant stakeholder groups and promotes diversity and inclusion throughout the MCEM program cycle. Acting as a comprehensive but easy to navigate roadmap, this is a useful resource for instructors, researchers, practitioners, and organizations globally for effectively working with all groups of students, families, groups, and organizations in school, community, and workplace inclusively.

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  • Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
    Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement

    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

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  • Does anyone in the community have experience with Social Fan Click Spike Marketing?

    I'm an AI language model and I don't have personal experiences, but I can tell you that Social Fan Click Spike Marketing is a strategy that focuses on generating a sudden increase in social media engagement and clicks from fans and followers. This can be achieved through various tactics such as running a targeted social media campaign, leveraging trending topics, or creating viral content. If you're looking for firsthand experiences, you may want to reach out to marketing professionals or businesses that have implemented this strategy to learn more about their results and insights.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • Is the Mehano Lint 41 compatible with Märklin Digital? Community question

    Yes, the Mehano Lint 41 is compatible with Märklin Digital. The locomotive is equipped with a digital decoder that allows it to be controlled using a Märklin Digital system. This means that it can be operated on a Märklin Digital layout and take advantage of the features and functions offered by the digital control system.

  • Why is the majority of the social media community stupid?

    It is not accurate or fair to label the majority of the social media community as "stupid." Social media is a diverse platform that includes a wide range of individuals with varying levels of knowledge, experience, and perspectives. It is important to approach social media with an open mind and engage in respectful and constructive conversations. It is also important to remember that everyone has something valuable to contribute, and it is not productive to dismiss the entire social media community as "stupid."

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  • Football, Community and Social Inclusion
    Football, Community and Social Inclusion

    This special issue addresses the complex reality of English community football organisations, including Football in the Community (FitC) schemes, which have been attending to social agendas, such as social inclusion and health promotion.The positioning of football as a key agent of change for this diverse range of social issues has resulted in an increase in funding support.Despite the increased availability of funding and the (apparent) willingness of football clubs to adopt such an altruistic position within society, there remains limited empirical evidence to substantiate football’s ability to deliver results.This book explores the current role of a football and football clubs in supporting and delivering social inclusion and health promotion to its community and seeks to examine the philosophical, political, environmental and practical challenges of this work.The power and subsequent lure of a football club and its brand is an ideal vehicle to entice and capture populations that (normally) ignore or turn away from positive social and/or health behaviours.The foundations of such a belief are examined, outlining key recommendations and considerations for both researchers and practitioners attending to these social and health issues through the vehicle of football.This book was originally published as a special issue of Soccer & Society.

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  • Community Gardening as Social Action
    Community Gardening as Social Action

    There has been a resurgence of community gardening over the past decade with a wide range of actors seeking to get involved, from health agencies aiming to increase fruit and vegetable consumption to radical social movements searching for symbols of non-capitalist ways of relating and occupying space.Community gardens have become a focal point for local activism in which people are working to contribute to food security, question the erosion of public space, conserve and improve urban environments, develop technologies of sustainable food production, foster community engagement and create neighbourhood solidarity.Drawing on in-depth case studies and social movement theory, Claire Nettle provides a new empirical and theoretical understanding of community gardening as a site of collective social action.This provides not only a more nuanced and complete understanding of community gardening, but also highlights its potential challenges to notions of activism, community, democracy and culture.

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  • Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
    Influencer Marketing Strategy : How Influencers Can Help Grow Your Business

    Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

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  • Cities: Skylines - Community Content Bundle Steam Key
    Cities: Skylines - Community Content Bundle Steam Key

    This product is a brand new and unused Cities: Skylines - Community Content Bundle Steam Key

    Price: 12.3 € | Shipping*: 0.00 €
  • What is the difference between marketing measures and marketing strategy?

    Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

  • What is the relationship between marketing tools and marketing strategy?

    Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.

  • Is the LGBTQ community only one level below the furry community?

    It is not accurate to categorize the LGBTQ community as being one level below the furry community. The LGBTQ community represents individuals with diverse sexual orientations and gender identities, advocating for equality and acceptance. On the other hand, the furry community consists of individuals who are interested in anthropomorphic animal characters and often participate in activities like creating artwork or dressing up in costumes. Both communities are distinct and should not be compared in terms of hierarchy.

  • What is an inconsistent marketing mix strategy?

    An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.

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