Products related to Value:
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Digital Content Marketing : Creating Value in Practice
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective.The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing.Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
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Digital Pricing Strategy : Capturing Value from Digital Innovations
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies.Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice.To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Sustainable Marketing and Customer Value
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation.It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
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How do engagement rings retain their value?
Engagement rings retain their value due to the quality and rarity of the materials used, such as diamonds and precious metals like gold or platinum. The craftsmanship and design of the ring also play a significant role in maintaining its value. Additionally, the emotional significance attached to an engagement ring can also contribute to its value over time. Finally, the resale market for engagement rings, particularly for high-quality pieces, can help maintain their value.
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Do influencers on Instagram bring value to your life?
As an AI language model, I don't have personal experiences or feelings, but I can provide an objective perspective. Influencers on Instagram can bring value to people's lives in various ways. They can inspire and motivate others with their content, provide valuable information and recommendations on products or services, and create a sense of community and connection for their followers. However, it's important for individuals to critically evaluate the content they consume and consider the authenticity and credibility of the influencers they follow. Ultimately, the value that influencers bring to someone's life depends on the individual's interests, needs, and the quality of the content they provide.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What content value does the expression 'ist' offer?
The expression 'ist' in German is a form of the verb "to be" in the present tense. It is used to indicate a state of being or existence. This simple yet essential verb helps convey information about the subject of a sentence, such as identity, location, or characteristics. By using 'ist,' speakers can provide clarity and context to their statements, making it a valuable tool in communication.
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
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Social Value in Architecture
This groundbreaking edition of AD brings together a range of global expertise on social value, exploring its potential for demonstrating the positive impact of both architecture and architects on homes and communities in terms of social justice, sustainability and wellbeing. There has been a recent groundswell of interest in the mapping and measuring of social value caused by developments in legislation and planning, as well as a revival of interest in the ethical dimensions of architectural practice. Not only do architects promote wellbeing through the development of carefully conceived and appropriate designs, they can also add social value through the processes of consultation, visioning, briefing, co-design, co-creation, user manuals, soft landings (helping people to make the most of their buildings in use) and post-occupancy evaluation.These are, however, poorly recognised aspects of an architect’s role. We live in an audit culture where organisational performance is measured against predetermined targets.Unfortunately, the focus of architectural practice is generally on the financial cost of what it does in the short term rather than its long-term social value, arguably its market niche. This AD posits that the mapping and measuring of social value provides a real opportunity for the architectural profession to make its key contribution heard. Contributors: Nabeela Ahmed and Ayona Datta, Nicola Bacon and Paul Goodship, Irena Bauman, Cristina Garduno Freeman, Mat Hinds, Anthony Hoete, Karen Kubey, Mhairi McVicar, Aoibheann Ní Mhearáin and Tara Kennedy, Jenni Montgomery, Edward Ng and Li Wan, Doina Petrescu, and Peter Andreas Sattrup Featured architects: Atelier d’Architecture Autogérée (AAA), Barton Willmore, Bauman Lyons Architects, Jateen Ladd, John McLaughlin Architects, and Taylor and Hinds Architects
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Social Value in Practice
Social Value in Practice offers the reader a simple, accessible guide for considering, creating, and delivering social value in projects and within their organisation.The book connects social value to the global Sustainable Development Goals (SDGs) and presents an insight into the many and different practical ways in which individuals and organisations can make a positive impact towards resolving the ‘people, planet and prosperity’ agenda:'Good work' – good practice in managing people, including working conditions, and equality, diversity, and inclusionEducation, skills, and employment, including apprenticeships and enhancing the industry imageSocial procurement and circular supply chainsStrategic partnerships and social enterprisesCommunity development, regeneration, and placemakingConstruction consultancyArchitecture, design, and constructionAssessing and measuring social value. Reflective practitioners can pick it up, turn to a chapter, and learn something they can use right away.Through numerous practical examples and think pieces, this book can help readers learn how to create social value, how to improve and build upon current practice, and how to co-create social value in partnership with clients and the supply chain.The authors aim to empower and inspire stakeholders to engage with new ideas and create more value for those using the built environment.This book is a must read for all those involved in procuring, tendering, planning, designing, developing, funding, building, working in, and managing the built environment.
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AUDIT ENGAGEMENT STRATEGY (Driving Audit Value, Vol. III) : the best practice strategy guide for maximising the added value of the internal audit engagements
Price: 84.99 £ | Shipping*: 0.00 £
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What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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What is an inconsistent marketing mix strategy?
An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.
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Internship or social engagement?
Choosing between an internship and social engagement depends on your goals and priorities. If you are looking to gain professional experience and build your resume, an internship may be the better option. However, if you are passionate about making a difference in your community and want to contribute to social causes, then social engagement could be more fulfilling. Ultimately, it's important to consider what will benefit you the most in the long run and align with your values and interests.
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