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  • Creative Personal Branding : The Strategy to Answer: What’s Next
    Creative Personal Branding : The Strategy to Answer: What’s Next

    Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively.Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

    Price: 17.99 £ | Shipping*: 3.99 £
  • Personal Branding For Dummies
    Personal Branding For Dummies

    The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge.Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool.Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive.Personal marketing has never been more important, and your personal brand should communicate the best you have to offer.Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" youExplains how to develop a target market positioning statementHelps you make plans for your personal brand communicationsInstructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand.A personal brand is more than just a business card and a resume.It should be exquisitely crafted to capture exactly the image you wish to project.Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

    Price: 19.99 £ | Shipping*: 3.99 £
  • Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
    Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement

    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

    Price: 29.99 £ | Shipping*: 0.00 £
  • Personal Branding Mastery for Entrepreneurs
    Personal Branding Mastery for Entrepreneurs


    Price: 24.95 £ | Shipping*: 3.99 £
  • Which digital personal scale?

    When choosing a digital personal scale, it's important to consider factors such as accuracy, durability, and additional features. Look for a scale that provides precise measurements and has a sturdy construction to ensure longevity. Consider whether you want additional features such as Bluetooth connectivity, a large display, or the ability to track measurements over time. Researching customer reviews and comparing different models can help you find the best digital personal scale for your needs.

  • How can digital radio be used for personal use?

    Digital radio can be used for personal use in various ways. Users can listen to their favorite radio stations from around the world, access a wide range of music genres and podcasts, and discover new content based on their preferences. Additionally, digital radio often offers features such as pause, rewind, and recording capabilities, allowing users to customize their listening experience. Overall, digital radio provides a convenient and personalized way for individuals to enjoy audio content tailored to their interests.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • What is the difference between personal and social identity?

    Personal identity refers to the unique characteristics, traits, and experiences that define an individual as a distinct person. It includes aspects such as one's personality, values, beliefs, and personal history. On the other hand, social identity refers to the aspects of an individual's identity that are shaped by their membership in various social groups, such as race, ethnicity, gender, religion, or nationality. Social identity is influenced by the cultural, societal, and historical contexts in which an individual exists, and it can impact how they perceive themselves and how they are perceived by others. While personal identity is more individualistic and internal, social identity is more influenced by external factors and group membership.

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  • Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
    Influencer Marketing Strategy : How Influencers Can Help Grow Your Business

    Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

    Price: 31.99 £ | Shipping*: 0.00 £
  • The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns
    The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns

    The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders

    Price: 15.99 £ | Shipping*: 3.99 £
  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • How can one recognize whether the narrative strategy is personal, authorial, or neutral?

    One can recognize the narrative strategy by examining the perspective from which the story is being told. In a personal narrative, the narrator is usually a character in the story and uses first-person pronouns like "I" or "we." An authorial narrative is when the narrator is not a character in the story but still has a distinct voice and perspective. A neutral narrative is when the narrator is objective and does not express personal opinions or emotions. By analyzing the narrator's presence, point of view, and tone, one can determine whether the narrative strategy is personal, authorial, or neutral.

  • How can one recognize whether the narrative strategy is personal, omniscient, or neutral?

    One can recognize the narrative strategy by paying attention to the perspective from which the story is being told. In a personal narrative, the narrator is a character in the story and uses first-person pronouns like "I" or "we." An omniscient narrative provides insight into the thoughts and feelings of multiple characters and is often told from a third-person perspective. A neutral narrative maintains a detached viewpoint, presenting the story without delving into the characters' inner thoughts or emotions. By analyzing the narrative voice and perspective, one can determine whether the narrative strategy is personal, omniscient, or neutral.

  • What is the difference between marketing measures and marketing strategy?

    Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

  • What is the relationship between marketing tools and marketing strategy?

    Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.

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