Products related to Perception:
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Perception
Perception is one of the most pervasive and puzzling problems in philosophy, generating a great deal of attention and controversy in philosophy of mind, psychology and metaphysics.If perceptual illusion and hallucination are possible, how can perception be what it intuitively seems to be, a direct and immediate access to reality?How can perception be both internally dependent and externally directed?Perception is an outstanding introduction to this fundamental topic, covering both the perennial and recent work on the problem.Adam Pautz examines four of the most important theories of perception: the sense datum view; the internal physical state view; the representational view; and naïve realism, assessing each in turn.He also discusses the relationship between perception and the physical world and the issue of whether reality is as it appears. Useful examples are included throughout the book to illustrate the puzzles of perception, including hallucinations, illusions, the laws of appearance, blindsight, and neuroscientific explanations of our experience of pain, smell and color.The book covers both traditional philosophical arguments and more recent empirical arguments deriving from research in psychophysics and neuroscience.The addition of chapter summaries, suggestions for further reading and a glossary of terms make Perception essential reading for anyone studying the topic in detail, as well as for students of philosophy of mind, philosophy of psychology and metaphysics.
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Human Perception
It takes little or no effort for us to gather information by means of our senses but it would be a mistake to take this as a sign that perception is simple.It was in the 20th century and after the establishment of psychology as a scientific discipline that the study of perception flourished.This important volume gathers together a selection of articles and essays which represent some of the most interesting discoveries and theories.It gives a flavour of the many different approaches and ideas taken by cognitive psychologists in this fascinating area.Topics covered include: attention, brain systems, object interpolation and completion, object recognition and classification, different types of objects, and information processing and models.
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Face Perception
Human faces are unique biological structures that convey a complex variety of important social messages.Even strangers can tell things from our faces – our feelings, our locus of attention, something of what we are saying, our age, sex, and ethnic group, whether they find us attractive or approachable. Face Perception, second edition, has been thoroughly updated throughout, providing an up-to-date, integrative summary by two authors who have helped to develop and shape the field.The book begins with the foundations of face perception before considering what is known about how we see different things in faces.It concludes with a discussion of how face perception relates to wider questions involving interpersonal perception and re-examines the question of what makes faces ‘special’.The importance of integrating different research perspectives and asking critical theoretical questions is emphasised throughout, to develop a distinctive point of view of the area.Written in a clear and accessible style, this is invaluable reading for all students and researchers interested in studying face perception and social cognition.
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What are the social factors of perception?
Social factors of perception refer to how our interactions with others, cultural background, social norms, and societal influences shape the way we perceive the world. These factors can include our upbringing, education, peer groups, media exposure, and societal expectations. They influence our beliefs, values, attitudes, and biases, which in turn affect how we interpret and make sense of the information we receive. Social factors of perception play a significant role in shaping our worldview and can lead to differences in how individuals perceive the same situation.
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What is the hypothesis theory of social perception?
The hypothesis theory of social perception suggests that when we encounter a new person or situation, we form initial hypotheses or assumptions about them based on limited information. These hypotheses guide our perception and interpretation of the person or situation, influencing our subsequent behavior and interactions. This theory emphasizes the role of cognitive processes in shaping our social perceptions and highlights the importance of considering the impact of these initial hypotheses on our understanding of others.
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How do self-perception and perception of others differ?
Self-perception refers to how an individual sees and evaluates themselves, including their abilities, traits, and behaviors. It is influenced by personal experiences, beliefs, and self-awareness. On the other hand, perception of others involves how individuals view and interpret the characteristics, behaviors, and intentions of other people. This perception is influenced by social and cultural factors, as well as personal biases and stereotypes. While self-perception is based on introspection and self-reflection, perception of others is often based on external observations and interactions.
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Do you know the difference between self-perception and external perception?
Self-perception refers to how we see ourselves, our thoughts, feelings, and beliefs about our own abilities and characteristics. External perception, on the other hand, is how others see us, their opinions, judgments, and observations about our behavior and traits. While self-perception is based on our own introspection and self-awareness, external perception is influenced by how others perceive and interact with us. Both self-perception and external perception play a role in shaping our self-concept and how we navigate social interactions.
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Gender, Design and Marketing : How Gender Drives our Perception of Design and Marketing
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it.Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception.In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication.The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences.The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
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Influenced : The Impact of Social Media on Our Perception
Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity.All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior?Is anyone paying attention to the lurking side effects of the social media influencer revolution?As “Dr. Brian” Boxer Wachler—one of the world’s most esteemed authorities on human perception—reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process.Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us— and even how we react to stimuli.One might think that a “Like” is nothing more than a split-second tap on a device.However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us.As we tap away at our devices, we anxiously seek the approval of others—often people we don’t know. Influenced unpacks what happens to our brains and our behaviors each time we click “Like”; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend;; just scroll for new content; and why do we keep coming back for more.Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.
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eMarketing : Digital Marketing Strategy
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.
Price: 54.99 £ | Shipping*: 0.00 £
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What is the difference between self-perception and self-image perception?
Self-perception refers to how we see ourselves based on our own thoughts, feelings, and behaviors. It involves our internal understanding of who we are. On the other hand, self-image perception is how we believe others see us. It is influenced by external factors such as feedback from others, societal norms, and cultural expectations. In essence, self-perception is about how we view ourselves, while self-image perception is about how we think others view us.
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What is an objective perception and what is a subjective perception?
An objective perception is a perception that is based on factual, observable evidence and is not influenced by personal feelings or biases. It is a viewpoint that is not influenced by personal opinions or emotions, and is based on concrete, measurable data. On the other hand, a subjective perception is a perception that is influenced by personal opinions, emotions, and biases. It is based on individual experiences, beliefs, and feelings, and may vary from person to person. Subjective perceptions are often shaped by personal perspectives and can be influenced by cultural, social, and psychological factors.
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What are perception mechanisms?
Perception mechanisms are the processes by which individuals interpret and make sense of sensory information from the environment. These mechanisms involve the brain receiving, organizing, and interpreting sensory inputs such as sight, sound, touch, taste, and smell. Perception mechanisms help individuals to understand and navigate their surroundings, allowing them to form perceptions, make decisions, and take actions based on the information they receive. These mechanisms can be influenced by factors such as past experiences, emotions, and cognitive biases.
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How is the perception?
The perception can vary greatly from person to person. It is influenced by individual experiences, beliefs, and biases. Perception is subjective and can be shaped by factors such as culture, upbringing, and personal values. It is important to recognize that perception is not always an accurate reflection of reality and can be influenced by a variety of external factors.
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