Products related to Legitimacy:
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
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Social Legitimacy in the Internal Market : A Dialogue of Mutual Responsiveness
This book is concerned with the social legitimacy of internal market law.What does social legitimacy entail within the multi-level ‘embedded liberalism’ construction of the internal market?How can the objectives of the internal market that focus on economic rights and a commitment to social diversity both be pursued without one necessarily trumping the other?These questions continue to challenge the very core of European integration.How can the diversity of Member States’ ‘social systems’ and the varying normative infrastructure of their economies be sustainably accommodated within the internal market?This book seeks to contribute to these questions by discussing what has come to be known as the argument from transnational effects and the development of an adjudicative model for the European Court of Justice that can be termed ‘socially responsive’.Drawing on the historical insights of Karl Polanyi it argues that the internal market can only be held to be socially legitimate where it supports the requirement for further market integration while still responding to social practices and values within the member states.The book presents in-depth studies of the case law of the Court in the areas of EU free movement, competition and state aid law.In so doing, this important new study aims to provide the language and tools for assessing social legitimacy in the internal market.
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The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders
Price: 15.99 £ | Shipping*: 3.99 £
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What is a legitimacy crisis?
A legitimacy crisis occurs when an individual, organization, or government loses the trust and confidence of the public, leading to a loss of legitimacy and authority. This can be caused by a variety of factors, such as corruption, unethical behavior, or a failure to address the needs and concerns of the people. When a legitimacy crisis occurs, it can lead to widespread distrust, protests, and a breakdown of social and political order. Restoring legitimacy often requires significant efforts to address the underlying issues and rebuild trust with the affected stakeholders.
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How can the legitimacy of jihad be compared to the legitimacy of Urban II's crusade?
The legitimacy of jihad and Urban II's crusade can be compared in terms of their religious justifications and historical contexts. Both were seen as legitimate by their respective religious communities, with jihad being justified within Islamic teachings and the crusade being sanctioned by the Catholic Church. Additionally, both were seen as defensive actions by their proponents, with jihad being seen as a struggle to defend Islam and the crusade being seen as a response to the perceived threat of Muslim expansion in the Holy Land. However, the legitimacy of both has been questioned by modern scholars and historians, who have critiqued the violence and religious intolerance associated with both concepts.
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What is a formal legitimacy error?
A formal legitimacy error occurs when an action or decision is made by an individual or organization that does not have the proper authority or mandate to do so. This can include situations where the decision-making process was not followed correctly, or where the decision was made by someone who does not have the necessary qualifications or authorization. Formal legitimacy errors can undermine the credibility and effectiveness of the decision-making process, leading to potential challenges or disputes.
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What are the grounds for legitimacy?
The grounds for legitimacy can vary depending on the context, but generally, legitimacy is based on the acceptance and recognition of authority by the people or relevant stakeholders. Legitimacy can be derived from legal frameworks, such as constitutions or laws, which establish the authority of a government or institution. It can also be based on historical or traditional norms, where authority is accepted due to longstanding customs or cultural practices. Additionally, legitimacy can be derived from the consent of the governed, where the people willingly accept the authority of a government or institution through democratic processes or social contracts.
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Sovereign Excess, Legitimacy and Resistance
When talking about his film Salò, Pasolini claimed that nothing is more anarchic than power, because power does whatever it wants, and what power wants is totally arbitrary. And yet, upon examining the murderous capital of modern sovereignty, the fragility emerges of a power whose existence depends on its victims’ recognition.Like a prayer from God, the command implores to be loved, also by those whom it puts to death.Benefitting from this "political theurgy" as the book calls it (the idea that a power, like God, claiming to be full of glory, constantly needs to be glorified) is Barnardine, the Bohemian murderer in Shakespeare’s Measure for Measure, as he, called upon by power to the gallows, answers with a curse: ‘a pox o’ your throats’.He does not want to die, nor, indeed, will he. And so, he becomes sovereign. On a level with and against the State.
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Diversity Judgments : Democratizing Judicial Legitimacy
The US Supreme Court's legitimacy-its diminishing integrity and contribution to the good of society-is being questioned today like no other time in recent memory.Criticisms reflect the perspectives of both 'insiders' (straight white males) and 'outsiders' (mainly people of color, women, and the LGBTQ community).Neither perspective digs deep enough to get at the root of the Court's legitimacy problem, which is one of process.The Court's process of decision-making is antiquated and out of sync with a society that looks and thinks nothing like the America of the eighteenth century, when the process was first implemented.The current process marginalizes many Americans who have a right to feel disenfranchised.Leading scholar of jurisprudence Roy L. Brooks demonstrates how the Court can modernize and democratize its deliberative process, to be more inclusive of the values and life experiences of Americans who are not straight white males.
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What is the legitimacy of a contract?
The legitimacy of a contract refers to whether the contract is legally binding and enforceable. For a contract to be considered legitimate, it must meet certain criteria such as mutual agreement, offer and acceptance, consideration, capacity of the parties to enter into the contract, and legality of the subject matter. If any of these elements are missing or if the contract was entered into under duress, fraud, or coercion, it may be deemed illegitimate and unenforceable in a court of law. Ultimately, the legitimacy of a contract is essential for ensuring that parties are held accountable for their obligations and that their rights are protected.
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What legitimacy does the majority vote have?
The majority vote is considered legitimate because it reflects the will of the majority of the people participating in the decision-making process. It is a fundamental principle of democracy that ensures that decisions are made based on the preferences of the majority, thereby promoting fairness and equality. The legitimacy of the majority vote lies in the idea that it represents the collective voice of the people and provides a mechanism for peaceful resolution of conflicts and differences in opinions.
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What is the legitimacy of Input-Output?
Input-Output is a legitimate method used in economics and business to analyze the interdependencies between different sectors of an economy. It provides a systematic way to understand how changes in one sector can impact other sectors, making it a valuable tool for policymakers, businesses, and researchers. Input-Output analysis is widely accepted and used in various fields due to its ability to provide insights into the complex relationships within an economy.
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What is the legitimacy of the government?
The legitimacy of a government refers to the rightful authority and power it holds to govern a country. It is based on the consent of the governed, adherence to the rule of law, and the government's ability to effectively represent and serve the interests of its citizens. Legitimacy can be derived from democratic elections, adherence to a constitution, and the protection of human rights. A government's legitimacy is crucial for maintaining social order, stability, and the trust of its citizens.
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