Products related to Global:
-
Global Marketing Strategy : An Executive Digest
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs.In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix.It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitablevideo resources giving additional background to this book can be downloaded by all readers by contacting the author.Instructors can also obtain additional support material for teaching.Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Price: 54.99 £ | Shipping*: 0.00 £ -
Global Marketing, Global Edition
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
Price: 72.99 £ | Shipping*: 0.00 £ -
Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Price: 29.99 £ | Shipping*: 0.00 £ -
Global Strategy
The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective.This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research.A conversational style emphasizes the story behind the stories, while encouraging discussion.Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship.You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR).Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.
Price: 68.99 £ | Shipping*: 0.00 £
-
When will the global social system collapse?
It is impossible to predict an exact date for when the global social system will collapse as it is a complex and dynamic system influenced by numerous factors. However, if current trends of environmental degradation, economic inequality, political instability, and social unrest continue unchecked, the risk of a collapse increases. It is crucial for governments, organizations, and individuals to work together to address these challenges and create a more sustainable and equitable world to prevent such a collapse.
-
Is GMX global?
Yes, GMX is a global email service provider that offers its services to users worldwide. It provides email accounts with various features and functionalities that cater to a diverse range of users across different countries. GMX's global presence allows users to access their email accounts from anywhere in the world, making it a convenient and accessible option for international users.
-
What is the meaning of global labeling or global marking?
Global labeling or global marking refers to the process of assigning a unique label or mark to each element in a set or system, such as nodes in a network or pixels in an image. This labeling allows for easy identification and tracking of individual elements within the system, and is often used in computer vision, image processing, and network analysis. Global labeling ensures that each element is uniquely identified and can be easily referenced and manipulated in subsequent analysis or processing.
-
What is the global behavior? What is the global behavior? Why is the global behavior like that?
The global behavior refers to the overall pattern or trend exhibited by a system or phenomenon on a global scale. It describes how the system behaves as a whole, rather than focusing on individual components. The global behavior is often influenced by various factors such as interactions between different parts of the system, external forces, feedback loops, and underlying principles governing the system's dynamics. Understanding the global behavior is crucial for predicting outcomes, making decisions, and implementing effective strategies in complex systems.
Similar search terms for Global:
-
Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
Price: 31.99 £ | Shipping*: 0.00 £ -
Social Marketing : Principles and Practice for Delivering Global Change
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe.In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understandingThis popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change.If you already have marketing know-how, then it will help you apply this in a health, social and ecological context.If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.
Price: 45.99 £ | Shipping*: 0.00 £ -
eMarketing : Digital Marketing Strategy
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.
Price: 54.99 £ | Shipping*: 0.00 £ -
Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Price: 32.99 £ | Shipping*: 0.00 £
-
What is the difference between Global Studies and Social Management?
Global Studies is an interdisciplinary field that focuses on understanding global issues, cultures, and societies from a broad perspective. It examines the interconnectedness of nations, economies, and cultures on a global scale. On the other hand, Social Management is a more specific field that focuses on managing social organizations, programs, and policies to address social issues and improve the well-being of communities. While Global Studies looks at global issues from a broader perspective, Social Management is more focused on the practical aspects of managing social programs and organizations.
-
What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
-
What is global behavior?
Global behavior refers to the overall pattern or trend exhibited by a system over time. It involves understanding how a system behaves as a whole, rather than focusing on individual components or events. By analyzing global behavior, we can gain insights into the long-term dynamics and outcomes of complex systems, such as ecosystems, economies, or social networks. Understanding global behavior is crucial for making informed decisions and predicting future developments in various fields.
-
"Is Jeunesse Global reputable?"
Yes, Jeunesse Global is a reputable company. They have been in business for over a decade and have a strong track record of providing high-quality skincare and wellness products. The company has also received numerous awards and accolades for their products and business practices. Additionally, Jeunesse Global is a member of the Direct Selling Association, which further demonstrates their commitment to ethical business practices.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.