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  • Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
    Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement

    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

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  • Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
    Influencer Marketing Strategy : How Influencers Can Help Grow Your Business

    Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

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  • eMarketing : Digital Marketing Strategy
    eMarketing : Digital Marketing Strategy

    eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Is 14 karat gold jewelry with a fineness of 585 good?

    Yes, 14 karat gold jewelry with a fineness of 585 is considered good quality. The karat measurement indicates the purity of the gold, with 14 karat gold being 58.5% pure gold. This level of purity makes the jewelry durable and suitable for everyday wear, while still maintaining a beautiful gold color. Additionally, 14 karat gold is a popular choice for jewelry due to its balance of durability and affordability.

  • How do I store silver coins with a fineness of 999?

    To store silver coins with a fineness of 999, it is important to keep them in a cool, dry place to prevent tarnishing. You can store them in airtight containers or coin holders to protect them from exposure to air and moisture. It's also a good idea to handle the coins with clean hands or gloves to avoid leaving oils and dirt on the surface. Additionally, storing them in a secure location, such as a safe or safety deposit box, can help protect them from theft or damage.

  • How is the fineness or coarseness level defined in sharpening stones for knives?

    The fineness or coarseness level in sharpening stones for knives is defined by the grit size of the abrasive particles embedded in the stone. A lower grit number indicates a coarser stone, which is used for repairing or reshaping a dull blade. Conversely, a higher grit number signifies a finer stone, which is used for honing and polishing the blade to achieve a sharp edge. The grit size directly impacts the aggressiveness of the sharpening process and the final sharpness of the knife.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • The Digital Marketing Handbook : Deliver Powerful Digital Campaigns
    The Digital Marketing Handbook : Deliver Powerful Digital Campaigns

    Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk.Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan.Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource.Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice.This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

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  • The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns
    The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns

    The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders

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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

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  • What is the value of a silver coin with a fineness of 999/1000?

    The value of a silver coin with a fineness of 999/1000 is determined by the current market price of silver. The fineness of 999/1000 means that the coin is made of 99.9% pure silver, making it a highly valuable and sought-after piece. The value of the coin will fluctuate with the price of silver, so it is important to check the current market price to determine its worth.

  • Could it be that this is a silver cup with a fineness of 999?

    It is highly unlikely that this is a silver cup with a fineness of 999. Silver with a fineness of 999 would be extremely pure, almost to the point of being impossible to achieve in practical terms. Typically, silver items have a fineness of 925 or 999, which means they are 92.5% or 99.9% pure silver, respectively. A silver cup with a fineness of 999 would be very rare and valuable.

  • How do you define the fineness or coarseness level in sharpening stones for knives?

    The fineness or coarseness level in sharpening stones for knives is defined by the grit size of the stone. A lower grit number indicates a coarser stone, which is used for repairing damaged or dull blades. A higher grit number signifies a finer stone, which is used for refining the edge and achieving a sharper finish. The choice of grit size depends on the condition of the knife blade and the desired sharpness level.

  • How does the grit of sandpaper relate to its fineness as the number increases?

    The grit of sandpaper refers to the number of abrasive particles per square inch. As the grit number increases, the fineness of the sandpaper also increases. This means that higher grit numbers indicate a greater number of smaller abrasive particles, resulting in a smoother and finer sanding finish. Therefore, a lower grit number, such as 60 or 80, would be coarser and more suitable for rough sanding, while a higher grit number, such as 220 or 400, would be finer and better for smoothing and finishing.

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