Products related to Fashion:
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Price: 29.99 £ | Shipping*: 0.00 £ -
How to Start a Clothing Company : Learn Branding, Business, Outsourcing, Graphic Design, Fabric, Fashion Line Apparel, Shopify, Fashion, Social Media, and Instagram Marketing Strategy
How to Start a Clothing Company: Learn Branding, Business, Outsourcing, Graphic Design, Fabric, Fashion Line Apparel, Shopify, Fashion, Social Media, and Instagram Marketing Strategy contains everything you need to know to get your clothing business up and running. By the time you finish, you will be able to start a successful clothing company. There is a lot of information out there about starting your business, but this book takes the most information and puts it together in an easy-to-read, concise format. All throughout the book, best practices are given to help you succeed in your clothing entrepreneur journey. You will learn valuable information that can save you time and money as you begin your clothing line. The information you will learn is for the novice or advanced entrepreneur. You will learn important info: The best way to structure your business, as well as the easiest way to structure your business, What you need to get a solid brand that is not as hard as you think, Different business models to use to get your clothing dreams off the ground, How to create your website with Shopify and other options for creating your website, How to find the best manufacturer, locally or overseas, to partner with when starting your business, Marketing tips you can use if you have the money or don’t have money, Everything you need to know about order fulfillment, including premium and cos effective options, And lastly, what to do when you start raking in boohoos of money.How to Start a Clothing Company: Learn Branding, Business, Outsourcing, Graphic Design, Fabric, Fashion Line Apparel, Shopify, Fashion, Social Media, and Instagram Marketing Strategy is the book you need to change your life. It doesn’t matter if you have the money or you don’t have money. A lack of money will not prevent you from staring your journey. By the time you finish reading this book, you will feel confident in knowing everything you need to know to start your clothing empire.
Price: 15.40 £ | Shipping*: 3.99 £
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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Where can one buy Japanese fashion and Tokyo Fashion?
Japanese fashion and Tokyo Fashion can be purchased from a variety of sources. One popular option is to shop at Japanese fashion retailers online, such as Uniqlo, Zara, or ASOS, which often carry a selection of Japanese-inspired clothing. Additionally, specialty stores that focus on Japanese streetwear, such as Bape or Comme des Garçons, can be found in major cities around the world. Finally, visiting Japan and exploring the fashion districts of Tokyo, such as Harajuku or Shibuya, is a great way to immerse oneself in the latest Japanese fashion trends and purchase items directly from local boutiques.
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Why is women's fashion more diverse than men's fashion?
Women's fashion is more diverse than men's fashion because historically, women have had more freedom to experiment with different styles and trends. Society has placed less rigid expectations on women's clothing, allowing for a wider range of options. Additionally, the fashion industry has traditionally catered more to women, leading to a greater variety of clothing and accessories available to them. Finally, women's fashion has been influenced by a wider range of cultural and historical factors, leading to a more diverse range of styles and influences.
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How can one exhibit their own fashion at Fashion Week?
One can exhibit their own fashion at Fashion Week by attending the event in their own unique and stylish outfit that reflects their personal style. It's important to be confident and comfortable in what you're wearing, as this will help you stand out and make a statement. Additionally, engaging with street style photographers and fashion influencers can help showcase your individual fashion sense and potentially get you noticed. Finally, attending fashion events and networking with industry professionals can also provide opportunities to showcase your personal style and make connections within the fashion community.
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
Price: 31.99 £ | Shipping*: 0.00 £ -
eMarketing : Digital Marketing Strategy
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.
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Social Media for Fashion Marketing : Storytelling in a Digital World
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media
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The Digital Marketing Handbook : Deliver Powerful Digital Campaigns
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk.Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan.Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource.Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice.This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
Price: 26.99 £ | Shipping*: 3.99 £
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Are you looking for a book about fashion and fashion?
Yes, I am looking for a book about fashion and fashion. I am interested in learning more about the history of fashion, current fashion trends, and the impact of fashion on society. I would also like to explore the creative and artistic aspects of fashion design and the business side of the fashion industry. Overall, I am seeking a comprehensive and engaging book that covers various aspects of fashion.
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Would you prefer the fashion of 1940 or today's fashion?
As an AI, I don't have personal preferences, but I can provide some insights. The fashion of 1940 was characterized by elegant and sophisticated styles, with tailored suits and dresses being popular. Today's fashion, on the other hand, is more diverse and inclusive, with a wide range of styles and trends to choose from. Ultimately, the preference for 1940s fashion or today's fashion is subjective and depends on individual tastes and preferences.
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Which British fashion chains and fashion labels are being sought?
Some of the British fashion chains and labels that are being sought include Topshop, ASOS, Burberry, and Alexander McQueen. These brands are known for their trendy designs, high-quality clothing, and strong presence in the fashion industry. Consumers often seek out these brands for their unique styles and British heritage.
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What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
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