Products related to Events:
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
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Events as a Strategic Marketing Tool
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value.Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices.Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors.It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints.It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing.Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix.Contains numerous international examples that showcase the variety of ways that events can be used A wealth of images illustrate the theory, helping students to visualize concepts and improve understanding.This new edition provides an engaging resource for both students and professionals interested in leisure, tourism and events.
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Events Marketing Management : A consumer perspective
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events.As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events.The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events.The use of technology, importance of sponsorship and PR are also considered.International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
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Running Events : Policies, Marketing and Impacts
This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on original empirical research, the book presents a series of illustrative case studies, with each chapter containing take-home messages for sport and events managers looking to improve their professional practice.Developing a new theoretical perspective on running events, the book presents data from around the world, including five European countries, the US and China.It covers different types of events, from big city marathons to community park runs, and new types of events such as path and trail runs, night runs, ultra runs, extreme runs and obstacle runs, presenting a typology of running events that will help shape the future analysis of this rapidly growing sector.The book also examines the market for running events, runners’ socio-demographic profiles, the main management and marketing approaches and techniques used by organisers, and the socio-economic impacts of running events, such as the effect on people’s attitudes and behaviours, organisational planning, city promotion and social interactions. Running events are central to sport at all levels, from grassroots to professional, so this book is essential reading for any student, researcher or practitioner working in sport management, sport development, sport policy, the sociology of sport or event studies.
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How does one react barefoot to social events?
Reacting barefoot to social events can be a personal choice and may depend on the specific event and cultural norms. Some people may feel comfortable and relaxed going barefoot at casual outdoor gatherings or beach parties, while others may prefer to wear shoes for more formal events or indoor settings. It's important to consider the expectations and comfort of others when deciding whether to go barefoot at a social event, and to be mindful of any dress codes or etiquette guidelines. Ultimately, the decision to go barefoot at a social event should be based on personal comfort and the specific context of the gathering.
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'Vierschanzentournee events'
The Vierschanzentournee, or Four Hills Tournament, is a prestigious ski jumping competition held annually in Germany and Austria. It consists of four individual events, with two taking place in Germany and two in Austria. The competition is known for its large crowds and festive atmosphere, with fans traveling from all over the world to watch the world's best ski jumpers compete. The Vierschanzentournee is one of the most important events in the ski jumping calendar and has a rich history dating back to 1953.
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Do British women always wear hats to social events?
No, British women do not always wear hats to social events. While hats are a traditional and popular accessory for formal events such as weddings, horse races, and garden parties, they are not a strict requirement. The decision to wear a hat often depends on personal style, the formality of the event, and current fashion trends. Many British women choose to wear hats as a fashion statement or to complement their outfit, but it is not mandatory.
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Do historical events influence our present through subtleties or events?
Historical events can influence our present in both subtle and overt ways. Subtleties such as cultural norms, societal structures, and individual beliefs can be shaped by past events without individuals even realizing it. On the other hand, some historical events have direct and immediate impacts on our present, such as laws, policies, and infrastructure that are directly influenced by past events. Overall, historical events have a complex and multifaceted impact on our present, shaping our world in both subtle and overt ways.
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
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Social Cognition : Understanding People and Events
Social cognition is an approach to understanding how people think about people and events.We are constantly processing information to navigate the world we live in. The authors will guide your students, using examples and up-to-date studies, through this approach; from explaining the processes themselves right through to demonstrating the role cognitive processes play in our social lives. With chapters on the following processes: · Memory · Judgement · Attention · Attribution · Evaluation · Automatic processing. This book will provide your students with a framework for understanding the most common areas of interest for Social Cognition, such as perception, attitudes and stereotyping.
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The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders
Price: 15.99 £ | Shipping*: 3.99 £
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Do historical events influence our present through subtexts or events?
Yes, historical events can influence our present through subtexts or events. Subtexts refer to underlying themes or messages that are present in literature, art, or media, which can be influenced by past events. Additionally, events from history can directly impact our present by shaping societal norms, political systems, and cultural attitudes. By understanding the historical context of certain subtexts or events, we can gain a deeper insight into how they continue to influence and shape our current world.
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What are examples of events within Germany and international events?
Examples of events within Germany include Oktoberfest in Munich, the Berlin International Film Festival, and the Cologne Carnival. International events include the Olympic Games, the FIFA World Cup, and the Cannes Film Festival. These events attract people from all over the world and showcase the cultural and sporting diversity of different countries.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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Can dreams predict events?
There is no scientific evidence to support the idea that dreams can predict specific future events. Dreams are a reflection of our thoughts, emotions, and experiences, and can sometimes contain elements that seem to align with future occurrences purely by coincidence. While some people may believe in the power of dreams to predict the future, it is generally considered to be a subjective and unproven concept.
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